Yahoo Acquires -- And Will Shut Down -- Social Advertising Startup Bread

Yahoo is adding six employees to its advertising staff via an acquisition, buying social advertising company Bread, the startup’s CEO Alan Chan announced in a blog post on Friday. Bread makes a URL shortener that displays an ad between the time that someone clicks on the shortened link and when they are taken to the related website. Chan, whose startup had raised $3.5 million from a group of investors including Lady Gaga manager and angel investor Troy Carter, said Bread would stop selling its products.